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ATMI BizDEC
Training Program Business Development

Business Model Canvas Implementation Workshop

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Program Description

An implementation-focused Business Model Canvas workshop that connects business-model design with budgeting, branding, marketing, and strategic roadmapping.

Certification -
Duration 40 JP

Method

Interactive workshop, guided BMC review, case discussion, group exercise, and roadmap development.

Requirements

Participants should bring or understand the business, unit, product, or service to be developed.

Target Participants

Business-development teams, managers, entrepreneurs, vocational leaders, TEFA teams, and project owners.

Learning Output

Participants can review and improve a BMC, connect it with cost management and market positioning, and develop an integrated implementation roadmap.

Program Advantages

Moves beyond filling the canvas by linking the business model to financial, branding, marketing, and execution considerations.

Subject Materials

  • Institutional Business Model Canvas (BMC) Review
  • Business Planning and Cost Management
  • Branding and Positioning Strategy
  • Marketing Strategy Tools and Frameworks
  • Strategic Integration and Roadmap Development